The rapper claims the label’s respect for his vision and undeniable knack for creating social trends is a big reason he settled on RCA as the record label home for his first LP and beyond. Having gotten his start as a makeup artist for Hip Hop supergroup City Girls, and gained popularity on socials for the friendly banter between himself and Yung Miami, Santana’s popularity grew from social recognition and viral catchphrases to streaming numbers quickly when he released his first single, “Walk Em Like a Dog” in 2019. RCA Records First Look Friday: Jaz Elise Made Her Own Lane Fusing Reggae & R&B It Seems Like SZA is Going Through It With Her Label Again Lucky Dayes New. It is distributed by Sony Music Nashville which is part of Sony Music. Santana, née Justin Harris, has dominated social trends on platforms like Tik Tok and Instagram for the better part of the last two years, with a dance set to his 2021 hit “Here We Go” and challenges and trends set to his 2020 songs “Material Girl” and “Walk” each going mega-viral in quick succession. RCA Records is an American flagship recording label (alongside Columbia Records and Epic Records) of Sony Music Entertainment (SME). RCA Nashville is an American country music record label based in Nashville, Tennessee. ATLANTA, GEORGIA – JULY 09: Recording artist Saucy Santana performs onstage during Hot 107.9 Who’s Hot Artist Showcase Concert at Believe Music Hall on Jin Atlanta, Georgia.

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